Pacific Beach Holiday Parade canceledNovember 19, 2009 No Comments
The annual Pacific Beach Holiday Parade, which had been scheduled for Dec. 13, has been canceled due to a lack of funding.
“It’s highly dependent on sponsorships, and all year long sponsorships have been down,” said Sara Berns of Discover Pacific Beach, the nonprofit that organizes the event. “People are just sad about it.”
Discover Pacific Beach raised about half of the $25,000 it costs to hold the parade and decided last week that the funding gap was too large to overcome, Berns said.
The parade has been a staple in the beach community for more than 20 years, featuring floats, marching bands and community groups marching down Garnet Avenue.
An alternative event is being planned. Discover Pacific Beach is working with the Crystal Pier Hotel & Cottages to hold a tree-lighting event Dec. 13, Berns said.
“We’re still working on the details, but we plan to have music. We plan to decorate the pier with wreaths,” she said.
Discover Pacific Beach plans to use some of the sponsorship money it collected on the pier event to help bring back the parade next year, Berns said.
Discover Pacific Beach is a business-improvement district that promotes the area through various programs. Business owners pay an assessment fee that the city collects and then uses to reimburse the nonprofit for programs.
The nonprofit held the annual Pacific BeachFest last month and is holding its annual gala auction Thursday at the Catamaran Resort Hotel.Holidays