Jack Daniels Gets in on the ActionJune 11, 2012 8 Comments
One issue with all the alcohol problems we experience is we draw even more marketers of alcohol products.
Just today I was surprised to see the new Jack Daniels Whiskey mural go up on the 1001 Garnet Ave. building at Cass St. This seems to be excessive in size and the overall impact is well, nauseating.
This sign appears to be over 1,100 square ft. That’s like a punch in the eye to a lot of us who are trying to learn how to live with this industry and work to improve conditions. Guess JD didn’t get that memo.
The token ‘responsibility’ message is in small scroll print in the lower left corner exclaiming ‘live free, drink sensibly’. Right. In the San Diego neighborhood with the highest levels of alcohol-related crime, an abnormally high number of police and ambulance calls and record DUI arrests CLEARLY indicate that many of our guests and patrons have a problem ‘drinking sensibly’.
Are you happy with this sign? Leave your comments here and head on over to Facebook.com/JackDaniels and let them know what you think. They were kind enough to paint this on the mural as well.
Here’s a few photos:Business District, Life in PB, Marketing, MM