Bullocks – PB’s Newest Billboard – ~1,100 Sq. Ft.?November 3, 2012 1 Comment
Bullocks to this.
It looks like the former Jack Daniels billboard, which took over about 1,100 sq. ft. of space, from mid-June through mid-September was just the beginning.
PB’s newest billboard will now be featuring Newcastle Ale, a major Heineken USA brand.
Unlike the Jack billboard however, this new one will take up most of the space.
What do you think? Is this helping or hurting PB’s image and why?
About Newcastle Brown Ale
A No Bollocks beer brand, Newcastle Brown Ale was first brewed in 1927 to satisfy hardworking Geordie thirst in the town of Newcastle, England. Colonel Jim Porter crafted the ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cold, Newcastle Brown Ale has since become a world favorite as a dark beer that’s easy to drink. Newcastle Brown Ale is imported by the nation’s premier beer importer, HEINEKEN USA, headquartered in White Plains, New York. For more information, please visit www.NewcastleBrown.com or on Facebook at https://www.facebook.com/newcastle.
About HEINEKEN USA
HEINEKEN USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit www.EnjoyHeinekenResponsibly.com or on Facebook at https://www.facebook.com/Heineken.Business District, Marketing, MM